Monthly Archives: May 2011

Propaganda: Marketing for the Masses

An iconic phrase from Nineteen Eighty-Four from Joe Reaney's Blog posting about Propaganda by Red C Marketing, Advertising Agency, Online Marketing Agency and Award-Winning Agency based in Manchester and London[ORIGINALLY PUBLISHED ON 17TH NOVEMBER 2009 BY RED C MAG]

Have you ever read Nineteen Eighty-Four? It’s about an everyman living under an oppressive totalitarian regime. The ‘proles’ are kept in a controlled state of poverty, living under almost constant surveillance and being ‘educated’ on a daily basis to believe in the inherent good of their government and the inherent evil of others. All in all, it’s a terrifying fiction. Well, if you can call it that. In fact, the regime in the novel closely resembles many real-life regimes of the twentieth century. And, much like the citizens of George Orwell’s dystopian world, the billions of human beings living under these govenments were mostly genuine and wholehearted believers. Their corrupt leaders successfully brainwashed them into thinking they were living the good life, even while terrible things (war, poverty, oppression) were happening all around them.

It’s a mightily impressive feat. So impressive, in fact, that you can’t help but wonder… how on earth did they do it? Continue reading

The Marketing Might of Music Streaming


Do you like music? Okay, stupid question: I might as well ask if you like converting oxygen into carbon dioxide, or Christmas Dinner. Everyone loves a good tune – with the possible exception of Andrew Lloyd Webber – and there’s nothing better than getting it for nothing. Remember how the holy grail of free music lured an entire generation into the open paws of that creepy Napster cat? Until the Recording Industry Association tied the bugger up in a burlap sack and chucked it in the Mississippi, of course.

Now, after a miserable half-decade of having to fork over cash for music, the free tunes are back; and it’s all thanks to applications like Spotify, we7 and Grooveshark. Music streaming services like these have become incredibly popular in an impossibly short amount of time, and they’re already having a big impact on the way music is made, distributed and charted. But forget all that. The important bit for us to realise is this: with all new forms of music consumption come all new advertising opportunities… Continue reading

Weird Beards and Other Bohemian Oddities

I have had a travel article published in the May issue of stalkingElk – a brand new comedy satire magazine, for which I’m the official ‘roaming correspondent’. It’s all about the more hidden and unusual side of Prague, and here’s how it starts:

“The Czechs have given us many great words over the years: from ‘pistol’ to ‘polka’, ‘robot’ to ‘howitzer’. But when it comes to haughty pomposity, nothing beats ‘Bohemian’. A drama student’s wet dream of a moniker, it tells the world you are both somebody with artistic leanings, who refuses to conform to the conventional standards of behaviour, and a pretentious tit. So surely Prague, as the capital of Bohemia, is the world’s least conventional city. Well, if that means it has some weird shit then yes. Yes it does.

Here’s just a small sample of Prague’s many peculiarities…”

If you’d like to read more of ‘Weird Beards and Other Bohemian Oddities’, you can click here for the whole article. Or if you want to read more of the kind, you can visit the stalkingElk website and buy the whole mag for just £3. Bargain!