Jordan’s Surprise Luxury Tourism Trend

“It was 200 years ago that explorer Johann Burckhardt rediscovered the Nabataen city of Petra. The ancient architectural masterpiece, in which stately façades are carved from pink sandstone cliffs, immediately caught the collective imagination of the Western world and was swiftly transformed into a booming tourist attraction.

However, over the last decade there’s been a concerted effort in Petra – and Jordan at large – to play down this mass tourism appeal and target the niche luxury market. From high-end hotels to haute cuisine, there’s now a trend for quality over quantity…”

This is the beginning of a new web article for Forbes Travel Guide, and you can click here to read it all. With thanks to Mövenpick, Royal Jordanian and Bacall Associates.

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