Billygean’s Blog: Hooray for the Humdrum

Posted on April 29, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 17TH DECEMBER 2009 BY RED C MAGAZINE]

I have a love-hate relationship with blogs. There are several I enjoy – travel blog Going Local is an absolute delight, for example, and James and The Blue Cat is consistently chucklesome – but there are many more that incense me. Like spite-filled celeb rumour mill Perez Hilton, an ever-present reminder of humankind’s inexorable retreat into idiocy. Though it’s the ‘personal diaries’ that have traditionally acquired the majority of my goat.

“Come on”, I thought. “Wake up and smell the narcissism. How can you be so arrogant as to expect total strangers to give a flying fig about the mundane happenings of your mundane life? It’s the 21st century equivalent of popping round the neighbours’ to show off snaps from your latest break in Bognor.” Continue reading →

The Great Potential of Petition Marketing

Posted on April 20, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 8TH JUNE 2009 BY RED C MAGAZINE]

Here’s a question: how do you feel about Paris Hilton? Personally I have nothing against the pointless, insipid, spoilt, undernourished, narcissistic, empty-headed, fame-raping little brat… but I know others feel differently.

When Ms. Hilton was found guilty of drink driving in 2006, her PR team decided to harness the power of public outcry in a campaign to request her pardon. The Free Paris Hilton petition – which includes the incredible declaration “Paris provides beauty and excitement to our otherwise mundane lives” – received a fairly impressive 33,000 signatures. Unfortunately, a counter petition requesting that the socialite serve her full sentence was signed by over 91,000 people and featured on several major news channels in the US. Proof, if it were needed, that not everybody shares my innate capacity for forgiveness. Continue reading →

Alrite R’kid? Why I Love the Manc Accent

Posted on April 8, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 28TH JANUARY 2010 BY RED C MAGAZINE]

When I was growing up in a quiet little town in the south of England, I was always jealous of people with accents. Wouldn’t it be wonderful, I thought, to be able to ask for jellied eels, or a sausage barm, without sounding like a ponce. Wouldn’t it be bloody brilliant if the sound of my voice alone communicated a deep-rooted link to the precise location of my upbringing.

I do, of course, have vocal indicators that identify me as southern English. Many can even place my accent in the south east. But am I from Basildon or from Basingstoke; from Berkshire or from Kent? My part-BBC, part-Estuary English style of speech gives few pointers to a precise location. The fact is, millions of people across a large part of the country speak in much the same boring way as I do. My voice is a poor compass. It’s hardly surprising, then, that I dreamt of having a real accent. Continue reading →

Keeping the Trolls at Bay

Posted on March 25, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 17TH MAY 2009 BY RED C MAGAZINE]

If you have ever commented on a blog post, web news article or Facebook group, you will probably have come into contact with trolls. They are the thoroughly irksome, pedantic and occasionally downright unsavoury individuals who post irrelevant, inflammatory and/or abusive remarks in message boards, often with the sole intent of disrupting on-topic conversation or undermining other forum users.

For the most part, trolls are accepted as just one of those irritations that happen online – like receiving those persistent emails about enlarging your penis, or unwittingly helping to prolong Rick Astley’s career – but for us marketing types trolls are more than just an annoyance. The truth is that these cyber-tosspots cost advertising agencies in the UK alone millions of pounds every year. Continue reading →

Ischia’s Wild Winter Warmers

Posted on February 6, 2011 by Joseph Reaney

I have had a new travel article published in February issue of Shoestring Travel Magazine. It’s about the hot springs of Ischia in Italy, and here’s how it starts:

“It was one of those bitterly cold December days in southern Italy, when the chill wraps itself around your bones and draws you towards winter, and I was freezing to the seat of my newly-rented scooter. The frosted palms and agave plants blurred at my sides as I tore down the mountain, enduring the icy gales for the tropical target that lay ahead: one of Italy’s wildest and most unique thermal spas…”

If you’d like to read more, simply click here for the whole article. Or you can visit the Shoestring website to read the entire (excellent) edition of the mag absolutely free.

Defining Your Audience

Posted on January 22, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 23RD JANUARY 2009 BY RED C MAGAZINE]

What do the best advertising campaigns have in common? Well, a good advertisement has to work all the way from conception to execution. It has to really understand the product it is advertising; from its unique selling point and inevitable faults to the competition and market performance. The best advertising campaigns are honed and finessed, skilfully constructed with copy and design that communicates the message without relentlessly screaming in the consumer’s face. But the most important element of a successful campaign is empathy with the buyer. The fact is, an advert can never really succeed unless it gets to know its target audience. Continue reading →

A (Very) Brief History of Advertising

Posted on January 6, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 11TH DECEMBER 2008 BY RED C MAGAZINE]

Marketing has been around a lot longer than you may think. In fact, commercial messages, lost-and-found advertisements and even political campaigns can be traced back to ancient civilisations around the world; from Greece, Rome and Pompeii to Egypt and Arabia. And things haven’t changed all that much…

Pre-20th Century marketing
Following these old-time pioneers, the ensuing millennia saw the continuation of small-scale marketing communication across the world, mostly effected by street callers who were hired by stallholders to promote their wares. In seventeenth-century England, weekly newspapers began to print classified ads and descriptive pieces on the latest books and medicines available on the market, including their respective costs. The French newspaper La Presse pioneered the concept of paid advertising in 1836, allowing it to lower its cost for consumers while upping its profits; an idea soon copied by newspapers the world over. But it wasn’t until the late nineteenth century, when better technology allowed the printing of colour and illustrations, that mass-marketing really started to take shape. Continue reading →

Getting Back to Losing Ways

Posted on December 23, 2010 by Joseph Reaney

As England’s World Cup dreams turn to soiled bed sheets for the second time in six short months, Joseph Reaney asks if it’s time for the country to get back to losing ways.

After a week of endless debates, accusations and excuses, the country has finally settled on the key reasons why England’s vomit-inducing World Cup pity plea ended its long life nestling in the u-bend of an Alpen-clogged Swiss shitter. In the end, we decided, it all came down to three things: the British media’s nasty habit of reporting the facts, the FA’s naivety/arrogance/collective ugliness and Sepp Blatter’s thoroughly unpatriotic lack of neutrality (although personally I’d also like to see some of the blame fall at the feet of Guy Garvey – after all, there are only so many times you can listen to One Day Like This without feeling the irrepressible need to defect to Russia.) But whatever the reasons for the nation’s failure, the simple fact is that England weren’t good enough. What baffles me is why this constitutes news; surely not being good enough is what we’re good at. Continue reading →

Coming Soon

Posted on November 1, 2010 by Joseph Reaney

I apologise profusely for the delay with this page but I promise you… this travel blog is coming very soon.

WATCH THIS SPACE!

In the meantime, why not take a look at a small but tasty selection of my published travel articles and blogs?

Or if you’re looking for a bit of aural stimulation, you should give The Chop House comedy podcast a whirl!

And if there’s anything else, just get in touch. Cheers!