The Rise of the No-Choice Restaurant

“As with so many things in the world of haute cuisine, it was the French who started the no-choice dining craze. Known as ‘Prix Fixe’ (fixed price) or ‘Table d’hôte’ (host’s table), the idea was simple: to offer a set menu at a set price, allowing a restaurant to focus its energy on a limited portfolio of finely-honed dishes.

In recent years, this concept has spread across the pond, and today the US boasts some of the world’s finest no-choice diners. Here are Forbes Travel Guide’s pick of America’s best, as well as great menu-free eateries from elsewhere…”

This is the opening to a shiny new fine dining article for the folks at Forbes Travel Guide. You can read the full two-pager by clicking on this here link. Nope, left a bit.

The Marketing Might of Music Streaming

spotify[ORIGINALLY PUBLISHED ON 24TH SEPTEMBER 2009 BY RED C MAGAZINE]

Do you like music? Okay, stupid question: I might as well ask if you like converting oxygen into carbon dioxide, or Christmas Dinner. Everyone loves a good tune – with the possible exception of Andrew Lloyd Webber – and there’s nothing better than getting it for nothing. Remember how the holy grail of free music lured an entire generation into the open paws of that creepy Napster cat? Until the Recording Industry Association tied the bugger up in a burlap sack and chucked it in the Mississippi, of course.

Now, after a miserable half-decade of having to fork over cash for music, the free tunes are back; and it’s all thanks to applications like Spotify, we7 and Grooveshark. Music streaming services like these have become incredibly popular in an impossibly short amount of time, and they’re already having a big impact on the way music is made, distributed and charted. But forget all that. The important bit for us to realise is this: with all new forms of music consumption come all new advertising opportunities… Continue reading