Online Travel Content That Sells

ExpediaWhat’s the key to creating successful online travel content?

From blogs, photos and videos to competitions, surveys and social media campaigns, travel companies are very adept at creating content that brings traffic to their websites – but are surprisingly poor at converting those visitors into customers.

So what should these companies be doing differently? In my new role as Editor-in-Chief for Melt Content, I spoke to three travel experts to learn how to create great content that sells.

The interview article was written for Melt Content and published on Travolution. Read the complete article here.

Another Little Breath of Private Air

I’m a bit late mentioning this, as it’s already halfway through the current print run, but I wrote two new articles in the January/February edition of Private Air Magazine. You can read the openings of each below, then click to read more.

The Circle – A New Form of Airport Architecture
“For many decades, airports have been at the forefront of large-scale creative architecture. From the inviting contemporary curves of Incheon International in South Korea to the lush ring-shaped oasis of King Abdulaziz International in Saudi Arabia, revolutionary airport designs around the world have immeasurably improved the passenger experience, making flying more of a pleasure than an ordeal.

Yet for Japanese architect Riken Yamamoto, that ambition isn’t enough. He believes airports should aim not just to be passenger transport hubs, but multi-purpose centres for the whole world to share – and he is showing the way with a radical new development at Zurich Airport. It’s called The Circle…” // Click to read more

Albania: The Foreign Investment of the Decade?
“The sunlight creeps into the crack between the wooden stalls, and the Old Bazaar stirs into life. Shutters are slid open, shelves are straightened and scarves are suspended from the ceiling; the modest market nestled below the castle in Krujë is open for business. In recent years, this tiny Albanian arcade has gained fame as a foreign investor’s idyll – where old Russian ration books change hands for pennies and 1920s gramophones sell for the price of iTunes album – but it is becoming clear that it’s just part of a wider story. Albania at large is now being touted as the investment opportunity of the decade…” // Click to read more

You can subscribe to the excellent Private Air Magazine right here, or simply read the latest issue for free here.

Contributing to Vertu Select

I have been contributing short articles to the luxury digital publication Vertu Select for more than a year now, but there has been such a backlog that it has taken a very long time to see any of them published – and even longer to get my mitts on the prints! But now, they have kindly supplied me with the few of my articles that have made it to public consumption. The first, published in May, starts like this:

“The 20th century was a trying period for Ukrainian art. After a promisingly avant-garde start to the 1900s, during which many popular contemporary movements like Futurism, Constructionism and Cubism swept through the streets of Kiev, everything came to a very sudden (and very prolonged) halt in 1922 with the foundation of the Soviet Union. However, since the parting of the Iron Curtain in 1991, Ukrainian art has enjoyed a stuttering resurgence – and it’s set for an enormous boost this summer with the opening of Kiev’s first ever Biennale…”

You can read the rest of ‘Kiev Arsenale 2012′ by clicking on the image to the left. Or you can read my latest one about Eastern European cruises. Here’s the intro:

“Medieval hilltop castles, high gold-domed churches and ancient Mediterranean ports… Eastern Europe has a wealth of treasures just waiting to be discovered. As there’s no finer way to acquaint yourself with a city than with a late night excursion on the water, here are five of the East’s favourite evening cruises…”

You can read the whole article by clicking this here link (it’s external, you know).

If you’ve noticed a theme emerging, it’s that I specialise in Central and European destinations for Vertu. Hopefully, the remaining dozen-or-so articles covering this area, plus the few elsewhere, will appear in my travel journalism portfolio shortly.

New Articles for Private Air Magazine

During October, I wrote three articles for the bi-monthly Private Air Magazine – and they have all just been published. Two are foreign investment pieces, and the other is a destination piece. You can read the openings of each below…

Shenzhen: A Better Investment than Hong Kong?
“For more than half a century, Hong Kong has been one of the world’s great economic success stories. Thanks to a mass influx of Chinese immigrants and foreign business people during the mid-20th century, the autonomous city-state boosted its economy to impressive levels, and so established itself as one of the biggest financial and investment centres not only of Asia, but of the world. However, in recent years Hong Kong has had to cope with an ever-growing threat to its established global position – and it’s a threat coming from next door.” // Click to read more

Ukraine Again: Is Real Estate Investment Back?
“On 2nd October 2012, the Ukrainian government passed an amendment to their Land Code that allows non-citizens to become land owners when they buy real estate. It’s an attempt to combat a property market crisis that has enveloped the nation since 2008, and to tempt back the scores of American, British and Middle Eastern investors who helped grow the economy so dramatically at the turn of the century. The question that really needs to be asked is whether Ukrainian property remains an attractive opportunity for foreign investors.” // Click to read more

The Call of the Cayman Islands
“The Cayman Islands may be best known as an offshore tax haven, but any regular visitor will attest that this charming corner of the Caribbean has far more to offer than pinstripe-suited bankers and fat cat financial lawyers. These Caymans are also bewitchingly beautiful holiday havens…” // Read more

You can subscribe to the excellent Private Air Magazine right here, or simply read the latest issue for free here.

Jordan’s Surprise Luxury Tourism Trend

“It was 200 years ago that explorer Johann Burckhardt rediscovered the Nabataen city of Petra. The ancient architectural masterpiece, in which stately façades are carved from pink sandstone cliffs, immediately caught the collective imagination of the Western world and was swiftly transformed into a booming tourist attraction.

However, over the last decade there’s been a concerted effort in Petra – and Jordan at large – to play down this mass tourism appeal and target the niche luxury market. From high-end hotels to haute cuisine, there’s now a trend for quality over quantity…”

This is the beginning of a new web article for Forbes Travel Guide, and you can click here to read it all. With thanks to Mövenpick, Royal Jordanian and Bacall Associates.

The Rise of the No-Choice Restaurant

“As with so many things in the world of haute cuisine, it was the French who started the no-choice dining craze. Known as ‘Prix Fixe’ (fixed price) or ‘Table d’hôte’ (host’s table), the idea was simple: to offer a set menu at a set price, allowing a restaurant to focus its energy on a limited portfolio of finely-honed dishes.

In recent years, this concept has spread across the pond, and today the US boasts some of the world’s finest no-choice diners. Here are Forbes Travel Guide’s pick of America’s best, as well as great menu-free eateries from elsewhere…”

This is the opening to a shiny new fine dining article for the folks at Forbes Travel Guide. You can read the full two-pager by clicking on this here link. Nope, left a bit.

Jesus Original Author of ‘Take My Wife’ Joke

Following the discovery of an old scrap of papyrus that refers to Jesus’ marriage to Mary Magdalene, experts have also revealed that it contains the first written example of the ‘Take My Wife’ punchline.

The comedy ‘bit’, in which The Saviour riffs on the subject of parking the donkey, followed by a light-hearted attempt to get shot of His prostitute spouse, is “equal parts hilarious and sacred” according to Professor Peter Lord.

“A morality tale about the treatment of mules, followed by a jibe at a disciple – this is exactly the kind of tomfoolery one expects from the self-proclaimed Son of God.”

This is the start of a new comedy news piece written for the satirical British website NewsThump (related to this little item), and you can clicky here for the whole thing.

Secret London: Attractions Hidden in Plain Sight

“London is one of the world’s most visited cities, and its shop window attractions – the Tower of London, the Houses of Parliament, the British Museum – welcome millions of visitors each year. However, there is also another, less-seen aspect to the city, where uniquely fascinating features are concealed amid the chaos.

To offer you a fresh perspective on England’s capital, Forbes Travel Guide has chosen ten of the most interesting London attractions hidden in plain sight…”

This is the opening to an article and slideshow on London’s greatest secret sights, recently written for Forbes Travel Guide. From the World’s Smallest Police Station to the Seven Noses of Soho, click here to learn something new about an ancient city.

Writing for Lime&Tonic London

For the last month or so I’ve been writing articles for the up-and-coming London travel guide ‘Lime and Tonic’, with entries so far covering everything from the World’s Smallest Police Station to the World’s Greatest House Museum.

And there’s loads more to come. You can read all my mini-entries – past, present and future – by clicking right here.

Off Mt. Everest’s Beaten Track

I feel like throwing up. My head is spinning, my stomach churning, my joints throbbing. I suck in a lungful of icy air but there isn’t enough oxygen. Yet still I ignore that pounding thought: ‘turn back, turn back’. After two weeks of physical and mental exertion, with my final destination only an hour ahead, I know I can’t give up now. So I plant a walking pole deep into the dirt track and drag my heavy body onwards. Slowly, I begin to move my legs, bend my knees, pick up my feet, and I struggle on through the white wilderness, closer and closer to the finish line. I’m going to make it.

That’s when it all goes black. Continue reading