Pimsleur Approach Blogs This October

Posted on October 31, 2013 by Joseph Reaney

Since World Words was born back in late 2012, our expert writing team has contributed more than 50 SEO-friendly articles to the blog of the leading language learning company Pimsleur Approach. This October alone, we wrote five articles covering a variety of topics, including tough triathlons, creepy courtyards and – naturally – a little language learning.

You can find all of these blogs, along with a selection of our previous Pimsleur pieces, on our Projects page. Or you can read them individually now by clicking on the links below…

OCTOBER’S CHATTERBOX … Published October 25 … “Welcome to the real lowdown on language learning…”
THE MOST HAUNTED PLACES ON EARTH … Published October 15 … “Discover the planet’s spookiest places…”
OCTOBER’S TOP TRAVEL LINKS … Published October 11 … “Your guide to the best online travel-related stuff…”
THE 10 BEST RACES AROUND THE WORLD … Published October 4 … “From tiring triathlons to Tough Mudders…”
TEACH CHILDREN A SECOND LANGUAGE … Published October 1 … “It’s key for kiddies to learn another lingo…”

Web spelling errors cost retailers ‘millions’

Posted on July 15, 2011 by Joseph Reaney

It’s official: spelling matters. New research reveals that simple spelling and grammatical mistakes cost web firms ‘millions of pounds’ each year.

Online entrepreneur Charles Duncombe claims that misspellings can foster major concerns about the credibility of a website, and therefore put off a slew of potential consumers – and potential income.

“Even cutting-edge companies depend upon old-fashioned skills,” says Mr Duncombe. “When you sell or communicate on the internet, 99% of the time it is done by the written word.” Continue reading →

The Marketing Might of Music Streaming

Posted on May 11, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 24TH SEPTEMBER 2009 BY RED C MAGAZINE]

Do you like music? Okay, stupid question: I might as well ask if you like converting oxygen into carbon dioxide, or Christmas Dinner. Everyone loves a good tune – with the possible exception of Andrew Lloyd Webber – and there’s nothing better than getting it for nothing. Remember how the holy grail of free music lured an entire generation into the open paws of that creepy Napster cat? Until the Recording Industry Association tied the bugger up in a burlap sack and chucked it in the Mississippi, of course.

Now, after a miserable half-decade of having to fork over cash for music, the free tunes are back; and it’s all thanks to applications like Spotify, we7 and Grooveshark. Music streaming services like these have become incredibly popular in an impossibly short amount of time, and they’re already having a big impact on the way music is made, distributed and charted. But forget all that. The important bit for us to realise is this: with all new forms of music consumption come all new advertising opportunities… Continue reading →