It’s official: spelling matters. New research reveals that simple spelling and grammatical mistakes cost web firms ‘millions of pounds’ each year.
Online entrepreneur Charles Duncombe claims that misspellings can foster major concerns about the credibility of a website, and therefore put off a slew of potential consumers – and potential income.
“Even cutting-edge companies depend upon old-fashioned skills,” says Mr Duncombe. “When you sell or communicate on the internet, 99% of the time it is done by the written word.” Continue reading