My First Feature for USA Today

1395332406000-Afternoon-tea-051I am delighted to reveal that I have had my first piece for USA Today published on their website! The feature article is titled:

How London Surpassed Paris as Europe’s Dining Capital

And it discusses how the city has developed its dining scene to now claim its place as the true king of continental cuisine.

The piece appears within the travel section of the USA Today site, under the sub-categories Experiences and Food & Wine, and was published this Monday. You can READ IT right here!

Online Travel Content That Sells

ExpediaWhat’s the key to creating successful online travel content?

From blogs, photos and videos to competitions, surveys and social media campaigns, travel companies are very adept at creating content that brings traffic to their websites – but are surprisingly poor at converting those visitors into customers.

So what should these companies be doing differently? In my new role as Editor-in-Chief for Melt Content, I spoke to three travel experts to learn how to create great content that sells.

The interview article was written for Melt Content and published on Travolution. Read the complete article here.

The Purple Passport for Private Air

ExpediaI’m pleased to reveal that my first magazine article of 2014 has now been published.

It’s a profile piece on The Purple Passport for Private Air Magazine.

I interviewed the founders of TPP, Jennifer Garcia-Alonso and Emily C. Brands, to find out what makes these ultra-stylish, luxury travel guides different from all of the others.

You can find out what they had to say in this extract from the latest issue of PA.

As well as this article, my World Words writers contiributed several more pieces for the January-February issue of Private Air Magazine. You can read them all on the WW site.

City Vacation Guides for Expedia

ExpediaWe have some exciting news, and it has been a long time coming! Our city vacation guide for Christchurch in New Zealand, which was written back in July, has finally been published on the Expedia website. You can read the overview by clicking on this here link, or check out one of the POIs, Lyttelton Harbour, here.

In fact, Christchurch is just the latest of several city vacation guides we have created for Expedia. We’ve previously written about city destinations in more than a dozen countries right around the world, including Albuquerque (USA), Friedrichshafen (Germany), Hua Hin (Thailand), Rarotonga (The Cook Islands), Edmonton (Canada), and Hong Kong.

You’ll find a selection of our completed guides in Projects. Or click here to see all Expedia’s guides in one place.

Web spelling errors cost retailers ‘millions’

It’s official: spelling matters. New research reveals that simple spelling and grammatical mistakes cost web firms ‘millions of pounds’ each year.

Online entrepreneur Charles Duncombe claims that misspellings can foster major concerns about the credibility of a website, and therefore put off a slew of potential consumers – and potential income.

“Even cutting-edge companies depend upon old-fashioned skills,” says Mr Duncombe. “When you sell or communicate on the internet, 99% of the time it is done by the written word.” Continue reading

The Marketing Might of Music Streaming

spotify[ORIGINALLY PUBLISHED ON 24TH SEPTEMBER 2009 BY RED C MAGAZINE]

Do you like music? Okay, stupid question: I might as well ask if you like converting oxygen into carbon dioxide, or Christmas Dinner. Everyone loves a good tune – with the possible exception of Andrew Lloyd Webber – and there’s nothing better than getting it for nothing. Remember how the holy grail of free music lured an entire generation into the open paws of that creepy Napster cat? Until the Recording Industry Association tied the bugger up in a burlap sack and chucked it in the Mississippi, of course.

Now, after a miserable half-decade of having to fork over cash for music, the free tunes are back; and it’s all thanks to applications like Spotify, we7 and Grooveshark. Music streaming services like these have become incredibly popular in an impossibly short amount of time, and they’re already having a big impact on the way music is made, distributed and charted. But forget all that. The important bit for us to realise is this: with all new forms of music consumption come all new advertising opportunities… Continue reading