Editor Interview with Cities Talking

Posted on October 11, 2013 by Joseph Reaney

World Words editor Joseph Reaney was recently interviewed by one of our clients, Cities Talking, outlining all the skills, tips and tricks required to compose great audio travel guides that entertain and inform the listener. Here was one of the questions…

Q. HOW DO YOU TACKLE A BRIEF TO WRITE A CITIES TALKING TOUR?

A. Cities Talking is a wonderful client. They provide a clear brief about the tour they wish to be written and have in-house researchers who send over a long document outlining each and every attraction en route. We’ll then scour these notes, pick out the interesting information and use this to create an entertaining and informative audio script. We also supplement this research with some of our own. In particular, we try to find interesting characters and dig into their personalities.

You can read the interview in full of the Cities Talking website. You will find some of the audio city guides we have written for this client, including on the beautiful European cities Amsterdam, Budapest and Prague, in our portfolio.

Audio Guides for Cities Talking

Posted on July 4, 2013 by Joseph Reaney

Since May 2013, I have written a variety of audio city walking tours for Cities Talking – and my team of writers at WorldWORDS have written even more!

You can now listen to extracts from one my more recent city guides, on the Castle District in Budapest, by clicking this here link – or if you’re allergic to shortcuts you can also go looking for it in the Eastern Europe section of the Guides & Itineraries page. And if you’re considering a trip to the city, why not download the entire three-hour walking tour through the Cities Talking site?

Plus, as an extra bonus thing, I did this here interview with them. Lovely stuff.

The Marketing Might of Music Streaming

Posted on May 11, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 24TH SEPTEMBER 2009 BY RED C MAGAZINE]

Do you like music? Okay, stupid question: I might as well ask if you like converting oxygen into carbon dioxide, or Christmas Dinner. Everyone loves a good tune – with the possible exception of Andrew Lloyd Webber – and there’s nothing better than getting it for nothing. Remember how the holy grail of free music lured an entire generation into the open paws of that creepy Napster cat? Until the Recording Industry Association tied the bugger up in a burlap sack and chucked it in the Mississippi, of course.

Now, after a miserable half-decade of having to fork over cash for music, the free tunes are back; and it’s all thanks to applications like Spotify, we7 and Grooveshark. Music streaming services like these have become incredibly popular in an impossibly short amount of time, and they’re already having a big impact on the way music is made, distributed and charted. But forget all that. The important bit for us to realise is this: with all new forms of music consumption come all new advertising opportunities… Continue reading →