And it discusses how the city has developed its dining scene to now claim its place as the true king of continental cuisine.
From blogs, photos and videos to competitions, surveys and social media campaigns, travel companies are very adept at creating content that brings traffic to their websites – but are surprisingly poor at converting those visitors into customers.
So what should these companies be doing differently? In my new role as Editor-in-Chief for Melt Content, I spoke to three travel experts to learn how to create great content that sells.
We have some exciting news, and it has been a long time coming! Our city vacation guide for Christchurch in New Zealand, which was written back in July, has finally been published on the Expedia website. You can read the overview by clicking on this here link, or check out one of the POIs, Lyttelton Harbour, here.
In fact, Christchurch is just the latest of several city vacation guides we have created for Expedia. We’ve previously written about city destinations in more than a dozen countries right around the world, including Albuquerque (USA), Friedrichshafen (Germany), Hua Hin (Thailand), Rarotonga (The Cook Islands), Edmonton (Canada), and Hong Kong.
For the last year or so, the World Words team has been contributing articles to Private Air Luxury Homes Magazine. And the most recent issue (November-December ’13) has a total of seven of our articles featured. That’s a new high!
In every issue of the magazine we write on a range of topics, from lavish travel to investment destinations to cultural events… and this edition is no different.
The travel destinations we’ve featured vary from the winter wonderland of St Moritz to the watery delights of The Finger Lakes, while other topics covered include London’s Silver Mine, Rossetti’s Proserpine and Harrods’ new whisky.
You can read all our latest contributions on our Projects page, where you’ll also find our work for previous issues, stretching back to November 2012.
Since World Words was born back in late 2012, our expert writing team has contributed more than 50 SEO-friendly articles to the blog of the leading language learning company Pimsleur Approach. This October alone, we wrote five articles covering a variety of topics, including tough triathlons, creepy courtyards and – naturally – a little language learning.
You can find all of these blogs, along with a selection of our previous Pimsleur pieces, on our Projects page. Or you can read them individually now by clicking on the links below…
THE MOST HAUNTED PLACES ON EARTH … Published October 15 … “Discover the planet’s spookiest places…”
OCTOBER’S TOP TRAVEL LINKS … Published October 11 … “Your guide to the best online travel-related stuff…”
THE 10 BEST RACES AROUND THE WORLD … Published October 4 … “From tiring triathlons to Tough Mudders…”
TEACH CHILDREN A SECOND LANGUAGE … Published October 1 … “It’s key for kiddies to learn another lingo…”
World Words editor Joseph Reaney was recently interviewed by one of our clients, Cities Talking, outlining all the skills, tips and tricks required to compose great audio travel guides that entertain and inform the listener. Here was one of the questions…
Q. HOW DO YOU TACKLE A BRIEF TO WRITE A CITIES TALKING TOUR?
A. Cities Talking is a wonderful client. They provide a clear brief about the tour they wish to be written and have in-house researchers who send over a long document outlining each and every attraction en route. We’ll then scour these notes, pick out the interesting information and use this to create an entertaining and informative audio script. We also supplement this research with some of our own. In particular, we try to find interesting characters and dig into their personalities.
You can read the interview in full of the Cities Talking website. You will find some of the audio city guides we have written for this client, including on the beautiful European cities Amsterdam, Budapest and Prague, in our portfolio.
Earlier this year, The Express and Monarch Airlines teamed up with the clear aim of creating a series of European city guides for their respective readers. And I am now delighted to confirm that I, along with my team at WorldWORDS, was selected to create the first six in their portfolio. All of these guides were recently published on The Express website, and you can find links to them below. I hope they come in handy. Happy travels!
THE EXPRESS GUIDE TO VENICE by Joseph Reaney (that’s yours truly!)
Forbes Travel Guide has recent published my run-down of the tastiest international dishes to enjoy in London. England’s vibrant capital is one of the most multicultural destinations in the world, with more than 300 languages spoken throughout the city, and with foreign-born residents accounting for a third of the population. This diverse range of influences results in a great gastronomic smorgasbord – so I’ve selected some of the most interesting culinary treats currently being served up in the capital. From Indian vindaloo of ox cheek at Cinnamon Soho to finger-licking Jamaican jerk chicken at Cottons in Camden, you can read all of my recommendations right here.
At the end of April this year, I was treated to five-day press trip to Peninsula Papagayo in Costa Rica, courtesy of the world’s leading luxury destination club Exclusive Resorts. It is an incredible resort in a beautiful location, and the varied activities on offer – zip lining through the forest canopy, jet-skiing around the peninsula’s bay, spotting dolphins on a cocktail-crazy cruise – were beyond my expectations. I subsequently wrote an article all about the destination club for Private Air Luxury Homes Magazine… and this has just been published! You can read it by clicking on the image, or this here link.
On a side note, my team of writers at WorldWORDS also penned more than a dozen articles for the latest issue of the magazine, on topics ranging from repurposing historic buildings in London to magical museum exhibitions in Geneva to legendary farm properties in New York State. You can read the majority of these in the WorldWORDS portfolio, and the rest on the Private Air site.
You can now listen to extracts from one my more recent city guides, on the Castle District in Budapest, by clicking this here link – or if you’re allergic to shortcuts you can also go looking for it in the Eastern Europe section of the Guides & Itineraries page. And if you’re considering a trip to the city, why not download the entire three-hour walking tour through the Cities Talking site?
Plus, as an extra bonus thing, I did this here interview with them. Lovely stuff.