The Express Guide to Venice

Earlier this year, The Express and Monarch Airlines teamed up with the clear aim of creating a series of European city guides for their respective readers. And I am now delighted to confirm that I, along with my team at WorldWORDS, was selected to create the first six in their portfolio. All of these guides were recently published on The Express website, and you can find links to them below. I hope they come in handy. Happy travels!

THE EXPRESS GUIDE TO VENICE by Joseph Reaney (that’s yours truly!)

THE EXPRESS GUIDE TO BARCELONA | THE EXPRESS GUIDE TO ROME | THE EXPRESS GUIDE TO VERONA | THE EXPRESS GUIDE TO PALMA | THE EXPRESS GUIDE TO DUBROVNIK by Mandy (a WorldWORDS writer)

London’s Best International Dishes

Forbes Travel Guide has recent published my run-down of the tastiest international dishes to enjoy in London. England’s vibrant capital is one of the most multicultural destinations in the world, with more than 300 languages spoken throughout the city, and with foreign-born residents accounting for a third of the population. This diverse range of influences results in a great gastronomic smorgasbord – so I’ve selected some of the most interesting culinary treats currently being served up in the capital. From Indian vindaloo of ox cheek at Cinnamon Soho to finger-licking Jamaican jerk chicken at Cottons in Camden, you can read all of my recommendations right here.

A Stay at Exclusive Resorts Costa Rica

At the end of April this year, I was treated to five-day press trip to Peninsula Papagayo in Costa Rica, courtesy of the world’s leading luxury destination club Exclusive Resorts. It is an incredible resort in a beautiful location, and the varied activities on offer – zip lining through the forest canopy, jet-skiing around the peninsula’s bay, spotting dolphins on a cocktail-crazy cruise – were beyond my expectations. I subsequently wrote an article all about the destination club for Private Air Luxury Homes Magazine… and this has just been published! You can read it by clicking on the image, or this here link.

On a side note, my team of writers at WorldWORDS also penned more than a dozen articles for the latest issue of the magazine, on topics ranging from repurposing historic buildings in London to magical museum exhibitions in Geneva to legendary farm properties in New York State. You can read the majority of these in the WorldWORDS portfolio, and the rest on the Private Air site.

Defining Your Audience

[ORIGINALLY PUBLISHED ON 23RD JANUARY 2009 BY RED C MAGAZINE]

What do the best advertising campaigns have in common? Well, a good advertisement has to work all the way from conception to execution. It has to really understand the product it is advertising; from its unique selling point and inevitable faults to the competition and market performance. The best advertising campaigns are honed and finessed, skilfully constructed with copy and design that communicates the message without relentlessly screaming in the consumer’s face. But the most important element of a successful campaign is empathy with the buyer. The fact is, an advert can never really succeed unless it gets to know its target audience. Continue reading