What’s the key to creating successful online travel content?
From blogs, photos and videos to competitions, surveys and social media campaigns, travel companies are very adept at creating content that brings traffic to their websites – but are surprisingly poor at converting those visitors into customers.
So what should these companies be doing differently? In my new role as Editor-in-Chief for Melt Content, I spoke to three travel experts to learn how to create great content that sells.
Earlier this year, The Express and Monarch Airlines teamed up with the clear aim of creating a series of European city guides for their respective readers. And I am now delighted to confirm that I, along with my team at WorldWORDS, was selected to create the first six in their portfolio. All of these guides were recently published on The Express website, and you can find links to them below. I hope they come in handy. Happy travels!
Forbes Travel Guide has recent published my run-down of the tastiest international dishes to enjoy in London. England’s vibrant capital is one of the most multicultural destinations in the world, with more than 300 languages spoken throughout the city, and with foreign-born residents accounting for a third of the population. This diverse range of influences results in a great gastronomic smorgasbord – so I’ve selected some of the most interesting culinary treats currently being served up in the capital. From Indian vindaloo of ox cheek at Cinnamon Soho to finger-licking Jamaican jerk chicken at Cottons in Camden, you can read all of my recommendations right here.
Do you like music? Okay, stupid question: I might as well ask if you like converting oxygen into carbon dioxide, or Christmas Dinner. Everyone loves a good tune – with the possible exception of Andrew Lloyd Webber – and there’s nothing better than getting it for nothing. Remember how the holy grail of free music lured an entire generation into the open paws of that creepy Napster cat? Until the Recording Industry Association tied the bugger up in a burlap sack and chucked it in the Mississippi, of course.
Now, after a miserable half-decade of having to fork over cash for music, the free tunes are back; and it’s all thanks to applications like Spotify, we7 and Grooveshark. Music streaming services like these have become incredibly popular in an impossibly short amount of time, and they’re already having a big impact on the way music is made, distributed and charted. But forget all that. The important bit for us to realise is this: with all new forms of music consumption come all new advertising opportunities… Continue reading →