My First Feature for USA Today

1395332406000-Afternoon-tea-051I am delighted to reveal that I have had my first piece for USA Today published on their website! The feature article is titled:

How London Surpassed Paris as Europe’s Dining Capital

And it discusses how the city has developed its dining scene to now claim its place as the true king of continental cuisine.

The piece appears within the travel section of the USA Today site, under the sub-categories Experiences and Food & Wine, and was published this Monday. You can READ IT right here!

Online Travel Content That Sells

ExpediaWhat’s the key to creating successful online travel content?

From blogs, photos and videos to competitions, surveys and social media campaigns, travel companies are very adept at creating content that brings traffic to their websites – but are surprisingly poor at converting those visitors into customers.

So what should these companies be doing differently? In my new role as Editor-in-Chief for Melt Content, I spoke to three travel experts to learn how to create great content that sells.

The interview article was written for Melt Content and published on Travolution. Read the complete article here.

The Purple Passport for Private Air

ExpediaI’m pleased to reveal that my first magazine article of 2014 has now been published.

It’s a profile piece on The Purple Passport for Private Air Magazine.

I interviewed the founders of TPP, Jennifer Garcia-Alonso and Emily C. Brands, to find out what makes these ultra-stylish, luxury travel guides different from all of the others.

You can find out what they had to say in this extract from the latest issue of PA.

As well as this article, my World Words writers contiributed several more pieces for the January-February issue of Private Air Magazine. You can read them all on the WW site.

The Express Guide to Venice

Earlier this year, The Express and Monarch Airlines teamed up with the clear aim of creating a series of European city guides for their respective readers. And I am now delighted to confirm that I, along with my team at WorldWORDS, was selected to create the first six in their portfolio. All of these guides were recently published on The Express website, and you can find links to them below. I hope they come in handy. Happy travels!

THE EXPRESS GUIDE TO VENICE by Joseph Reaney (that’s yours truly!)

THE EXPRESS GUIDE TO BARCELONA | THE EXPRESS GUIDE TO ROME | THE EXPRESS GUIDE TO VERONA | THE EXPRESS GUIDE TO PALMA | THE EXPRESS GUIDE TO DUBROVNIK by Mandy (a WorldWORDS writer)

London’s Best International Dishes

Forbes Travel Guide has recent published my run-down of the tastiest international dishes to enjoy in London. England’s vibrant capital is one of the most multicultural destinations in the world, with more than 300 languages spoken throughout the city, and with foreign-born residents accounting for a third of the population. This diverse range of influences results in a great gastronomic smorgasbord – so I’ve selected some of the most interesting culinary treats currently being served up in the capital. From Indian vindaloo of ox cheek at Cinnamon Soho to finger-licking Jamaican jerk chicken at Cottons in Camden, you can read all of my recommendations right here.

Web spelling errors cost retailers ‘millions’

It’s official: spelling matters. New research reveals that simple spelling and grammatical mistakes cost web firms ‘millions of pounds’ each year.

Online entrepreneur Charles Duncombe claims that misspellings can foster major concerns about the credibility of a website, and therefore put off a slew of potential consumers – and potential income.

“Even cutting-edge companies depend upon old-fashioned skills,” says Mr Duncombe. “When you sell or communicate on the internet, 99% of the time it is done by the written word.” Continue reading

The Marketing Might of Music Streaming

spotify[ORIGINALLY PUBLISHED ON 24TH SEPTEMBER 2009 BY RED C MAGAZINE]

Do you like music? Okay, stupid question: I might as well ask if you like converting oxygen into carbon dioxide, or Christmas Dinner. Everyone loves a good tune – with the possible exception of Andrew Lloyd Webber – and there’s nothing better than getting it for nothing. Remember how the holy grail of free music lured an entire generation into the open paws of that creepy Napster cat? Until the Recording Industry Association tied the bugger up in a burlap sack and chucked it in the Mississippi, of course.

Now, after a miserable half-decade of having to fork over cash for music, the free tunes are back; and it’s all thanks to applications like Spotify, we7 and Grooveshark. Music streaming services like these have become incredibly popular in an impossibly short amount of time, and they’re already having a big impact on the way music is made, distributed and charted. But forget all that. The important bit for us to realise is this: with all new forms of music consumption come all new advertising opportunities… Continue reading