Online Travel Content That Sells

ExpediaWhat’s the key to creating successful online travel content?

From blogs, photos and videos to competitions, surveys and social media campaigns, travel companies are very adept at creating content that brings traffic to their websites – but are surprisingly poor at converting those visitors into customers.

So what should these companies be doing differently? In my new role as Editor-in-Chief for Melt Content, I spoke to three travel experts to learn how to create great content that sells.

The interview article was written for Melt Content and published on Travolution. Read the complete article here.

Pimsleur Approach Blogs This October

Cities TalkingSince World Words was born back in late 2012, our expert writing team has contributed more than 50 SEO-friendly articles to the blog of the leading language learning company Pimsleur Approach. This October alone, we wrote five articles covering a variety of topics, including tough triathlons, creepy courtyards and – naturally – a little language learning.

You can find all of these blogs, along with a selection of our previous Pimsleur pieces, on our Projects page. Or you can read them individually now by clicking on the links below…

OCTOBER’S CHATTERBOX … Published October 25 … “Welcome to the real lowdown on language learning…”
THE MOST HAUNTED PLACES ON EARTH … Published October 15 … “Discover the planet’s spookiest places…”
OCTOBER’S TOP TRAVEL LINKS … Published October 11 … “Your guide to the best online travel-related stuff…”
THE 10 BEST RACES AROUND THE WORLD … Published October 4 … “From tiring triathlons to Tough Mudders…”
TEACH CHILDREN A SECOND LANGUAGE … Published October 1 … “It’s key for kiddies to learn another lingo…”

Getting Back to Losing Ways

As England’s World Cup dreams turn to soiled bed sheets for the second time in six short months, Joseph Reaney asks if it’s time for the country to get back to losing ways.

After a week of endless debates, accusations and excuses, the country has finally settled on the key reasons why England’s vomit-inducing World Cup pity plea ended its long life nestling in the u-bend of an Alpen-clogged Swiss shitter. In the end, we decided, it all came down to three things: the British media’s nasty habit of reporting the facts, the FA’s naivety/arrogance/collective ugliness and Sepp Blatter’s thoroughly unpatriotic lack of neutrality (although personally I’d also like to see some of the blame fall at the feet of Guy Garvey – after all, there are only so many times you can listen to One Day Like This without feeling the irrepressible need to defect to Russia.) But whatever the reasons for the nation’s failure, the simple fact is that England weren’t good enough. What baffles me is why this constitutes news; surely not being good enough is what we’re good at. Continue reading

Coming Soon

I apologise profusely for the delay with this page but I promise you… this travel blog is coming very soon.

WATCH THIS SPACE!

In the meantime, why not take a look at a small but tasty selection of my published travel articles and blogs?

Or if you’re looking for a bit of aural stimulation, you should give The Chop House comedy podcast a whirl!

And if there’s anything else, just get in touch. Cheers!