The Purple Passport for Private Air

ExpediaI’m pleased to reveal that my first magazine article of 2014 has now been published.

It’s a profile piece on The Purple Passport for Private Air Magazine.

I interviewed the founders of TPP, Jennifer Garcia-Alonso and Emily C. Brands, to find out what makes these ultra-stylish, luxury travel guides different from all of the others.

You can find out what they had to say in this extract from the latest issue of PA.

As well as this article, my World Words writers contiributed several more pieces for the January-February issue of Private Air Magazine. You can read them all on the WW site.

The Two Sides of Dark Marketing


Dark marketing may not be a popular topic of conversation down the pub, or a subject of family debate over a sunday roast, but last year the increasingly popular advertising technique got some important exposure through its use by that most cuddly behemoth of unquenchable consumerism… McDonald’s. The fast food giant, more normally associated with in-your-face mass-media advertising and sport sponsorship, was found to be the quiet and unassuming creator of a popular online computer game. Continue reading