Alrite R’kid? Why I Love the Manc Accent

Posted on April 8, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 28TH JANUARY 2010 BY RED C MAGAZINE]

When I was growing up in a quiet little town in the south of England, I was always jealous of people with accents. Wouldn’t it be wonderful, I thought, to be able to ask for jellied eels, or a sausage barm, without sounding like a ponce. Wouldn’t it be bloody brilliant if the sound of my voice alone communicated a deep-rooted link to the precise location of my upbringing.

I do, of course, have vocal indicators that identify me as southern English. Many can even place my accent in the south east. But am I from Basildon or from Basingstoke; from Berkshire or from Kent? My part-BBC, part-Estuary English style of speech gives few pointers to a precise location. The fact is, millions of people across a large part of the country speak in much the same boring way as I do. My voice is a poor compass. It’s hardly surprising, then, that I dreamt of having a real accent. Continue reading →

Defining Your Audience

Posted on January 22, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 23RD JANUARY 2009 BY RED C MAGAZINE]

What do the best advertising campaigns have in common? Well, a good advertisement has to work all the way from conception to execution. It has to really understand the product it is advertising; from its unique selling point and inevitable faults to the competition and market performance. The best advertising campaigns are honed and finessed, skilfully constructed with copy and design that communicates the message without relentlessly screaming in the consumer’s face. But the most important element of a successful campaign is empathy with the buyer. The fact is, an advert can never really succeed unless it gets to know its target audience. Continue reading →

Transdniestr: Last Kid on the Bloc

Posted on November 23, 2010 by Joseph Reaney

I’ve recently had a travel article published in the latest issue of Shoestring Travel Magazine. It’s about Transdniestr – the last remaining communist state on the old Eastern bloc – and here’s how it starts:

“1989 was a watershed moment for Europe. It was the year when Poland, after 44 years of stringent Soviet rule, finally turned its back on the communist ideal. This act of defiance was the spark that lit the fire of revolution across Eastern Europe, and within the next three years East Germany, Czechoslovakia, Yugoslavia, Hungary, Romania and more than a dozen other socialist states – including Russia itself – had overthrown their respective governments and entered a new era of capitalist democracy. Communism in Europe was dead and buried.

Well, almost buried. For as the world watched Poland and co. march towards a bright new dawn, no-one seemed to notice that one tiny piece of the Eastern Bloc had been left behind…”

If you’d like to read more, simply click here for the whole article. Or you can visit the Shoestring website to read the entire issue for free. I’ve also been commissioned to write for the next Shoestring Magazine, so watch this space.

An End to Fringe Bashing

Posted on November 10, 2010 by Joseph Reaney

Britons rejoice! Last Friday 6th August the Edinburgh Fringe Festival kicked off for the umpteenth time – sparking scenes of wild celebration across the UK. As all the nation’s most insufferable, preening, self-obsessed performer-brats occupy their next three weeks in the Scottish capital by wobbling around on tartan stilts and exposing their genitalia with little to no artistic justification, we ordinary folk elsewhere on this great island of ours can finally enjoy some quality, tosspot-free time. Rejoice!

Or rather, stop it. Stop it now. I’m looking at you, the ‘quality papers’ – because I’ve had quite enough of your Fringe bashing. I accept that the world’s largest arts festival has its flaws – there are undoubtedly too many fresh-faced Etonians attempting ill-informed political comedy, and Christ couldn’t we all do without the performance poetry – but the endless media piss-shower is really starting to grate. Continue reading →

Coming Soon

Posted on November 1, 2010 by Joseph Reaney

I apologise profusely for the delay with this page but I promise you… this travel blog is coming very soon.

WATCH THIS SPACE!

In the meantime, why not take a look at a small but tasty selection of my published travel articles and blogs?

Or if you’re looking for a bit of aural stimulation, you should give The Chop House comedy podcast a whirl!

And if there’s anything else, just get in touch. Cheers!