Keeping the Trolls at Bay

Posted on March 25, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 17TH MAY 2009 BY RED C MAGAZINE]

If you have ever commented on a blog post, web news article or Facebook group, you will probably have come into contact with trolls. They are the thoroughly irksome, pedantic and occasionally downright unsavoury individuals who post irrelevant, inflammatory and/or abusive remarks in message boards, often with the sole intent of disrupting on-topic conversation or undermining other forum users.

For the most part, trolls are accepted as just one of those irritations that happen online – like receiving those persistent emails about enlarging your penis, or unwittingly helping to prolong Rick Astley’s career – but for us marketing types trolls are more than just an annoyance. The truth is that these cyber-tosspots cost advertising agencies in the UK alone millions of pounds every year. Continue reading →

A Quick Word About Wordle

Posted on March 19, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 18TH NOVEMBER 2009 BY RED C MAGAZINE]

I like words. They happify me. In fact, they make me tripudiate with joy. I’m one of those people who take far more pleasure in hearing about a crepuscular splodge than actually seeing one; and would much rather read about a spelunking scrimshanker than go and cheer him on. I get a kick out of the English language and, at the risk of being philodoxical, I think everybody should. Language may be fundamentally a means of communication, in the way that food is fundamentally a means of nutrition, but both offer pleasure far beyond their function. Words should be savoured like a sumptuous steak.

Of course, when I try to convince my chums about the myriad delights of mellifluous language, they call me a ponce. Well, until a few weeks back. All of a sudden, they’re casually dropping obscure words into every conversation. It’s frippet this and proprioception that. And while I love to think it’s down to my strategic nagging, I’m afraid it isn’t. They still think I’m a ponce. But they’ve become huge fans of this website called Wordle. Continue reading →

Ischia’s Wild Winter Warmers

Posted on February 6, 2011 by Joseph Reaney

I have had a new travel article published in February issue of Shoestring Travel Magazine. It’s about the hot springs of Ischia in Italy, and here’s how it starts:

“It was one of those bitterly cold December days in southern Italy, when the chill wraps itself around your bones and draws you towards winter, and I was freezing to the seat of my newly-rented scooter. The frosted palms and agave plants blurred at my sides as I tore down the mountain, enduring the icy gales for the tropical target that lay ahead: one of Italy’s wildest and most unique thermal spas…”

If you’d like to read more, simply click here for the whole article. Or you can visit the Shoestring website to read the entire (excellent) edition of the mag absolutely free.

Defining Your Audience

Posted on January 22, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 23RD JANUARY 2009 BY RED C MAGAZINE]

What do the best advertising campaigns have in common? Well, a good advertisement has to work all the way from conception to execution. It has to really understand the product it is advertising; from its unique selling point and inevitable faults to the competition and market performance. The best advertising campaigns are honed and finessed, skilfully constructed with copy and design that communicates the message without relentlessly screaming in the consumer’s face. But the most important element of a successful campaign is empathy with the buyer. The fact is, an advert can never really succeed unless it gets to know its target audience. Continue reading →

Transdniestr: Last Kid on the Bloc

Posted on November 23, 2010 by Joseph Reaney

I’ve recently had a travel article published in the latest issue of Shoestring Travel Magazine. It’s about Transdniestr – the last remaining communist state on the old Eastern bloc – and here’s how it starts:

“1989 was a watershed moment for Europe. It was the year when Poland, after 44 years of stringent Soviet rule, finally turned its back on the communist ideal. This act of defiance was the spark that lit the fire of revolution across Eastern Europe, and within the next three years East Germany, Czechoslovakia, Yugoslavia, Hungary, Romania and more than a dozen other socialist states – including Russia itself – had overthrown their respective governments and entered a new era of capitalist democracy. Communism in Europe was dead and buried.

Well, almost buried. For as the world watched Poland and co. march towards a bright new dawn, no-one seemed to notice that one tiny piece of the Eastern Bloc had been left behind…”

If you’d like to read more, simply click here for the whole article. Or you can visit the Shoestring website to read the entire issue for free. I’ve also been commissioned to write for the next Shoestring Magazine, so watch this space.

An End to Fringe Bashing

Posted on November 10, 2010 by Joseph Reaney

Britons rejoice! Last Friday 6th August the Edinburgh Fringe Festival kicked off for the umpteenth time – sparking scenes of wild celebration across the UK. As all the nation’s most insufferable, preening, self-obsessed performer-brats occupy their next three weeks in the Scottish capital by wobbling around on tartan stilts and exposing their genitalia with little to no artistic justification, we ordinary folk elsewhere on this great island of ours can finally enjoy some quality, tosspot-free time. Rejoice!

Or rather, stop it. Stop it now. I’m looking at you, the ‘quality papers’ – because I’ve had quite enough of your Fringe bashing. I accept that the world’s largest arts festival has its flaws – there are undoubtedly too many fresh-faced Etonians attempting ill-informed political comedy, and Christ couldn’t we all do without the performance poetry – but the endless media piss-shower is really starting to grate. Continue reading →

Coming Soon

Posted on November 1, 2010 by Joseph Reaney

I apologise profusely for the delay with this page but I promise you… this travel blog is coming very soon.

WATCH THIS SPACE!

In the meantime, why not take a look at a small but tasty selection of my published travel articles and blogs?

Or if you’re looking for a bit of aural stimulation, you should give The Chop House comedy podcast a whirl!

And if there’s anything else, just get in touch. Cheers!