Socialism & Tourism #2: Transdniestr

Posted on June 24, 2011 by Joseph Reaney

Prior to the release of my new travel article about socialist tourism, I will be previewing a few of the socialist states featured. This time, it’s Transdniestr.

Following Poland’s 1989 overthrow of the commies, Soviet states toppled like pissed dominoes. Within two years the USSR had gone and socialism in Europe was finished. Or so you might think. Actually, as Poland and co. marched towards democracy, one sliver of Eastern Europe was left behind.

Transdniestr, a teensy region in the east of Moldova, broke away from the then Socialist Republic in 1990, following ominous rumblings of reform from Chişinău. After a two-year girly fight, a fresh yet familiar socialist system was formed under cuddly, pastry-faced autocrat Igor Smirnov… and it’s one which continues unopposed to this day. Continue reading →

Socialism & Tourism #1: Republic of Cuba

Posted on June 17, 2011 by Joseph Reaney

Prior to the July release of my new travel article about socialist tourism, I’ll be previewing a few of the commie states featured. First up, it’s Cuba.

Let’s begin with the most visited communist state in the world. In many ways, Cuba is your classic Caribbean paradise isle: home to pristine beaches, poncy hotels, sweaty nightclubs and overpriced trinkets. Yet with socialist giveaways on every corner, from omnipresent Che murals to dilapidated American Buicks, it doesn’t take Tony Robinson levels of surface-scratching to see that Cuba is an island unlike any other.

Socialist since 1959, the country now boasts over two-and-a-half million tourists – including law-dodging Yanks – each year. While most stick to the bespoke capitalist bubbles along the coast, sipping mojitos, smoking Montechristos and swaying to samba music, an intrepid few venture inland to see Castro’s Cuba for what it really is: a steaming great mass of socialist contradictions. Continue reading →

Cheryl Cole: Geordie Martyr?

Posted on June 4, 2011 by Joseph Reaney

There are many perfectly good reasons to sack Cheryl Cole, but her Newcastle accent shouldn’t be one of them

Three weeks. That’s all it took. Three measly weeks for Cheryl Cole’s role as chief mollycoddler of the musically mental to be savagely snatched away. Word has it, she was axed for her accent.

Of course, that may just have been a convenient motive to get shot of her: perhaps, behind the scenes, Fox execs were really sweating over her lack of profile Stateside; or at her dull, nodding-dog-style screen presence. But if we believe the News of the World (and why shouldn’t we?), it all came down to the way she speaks. In the 21st century, when television should celebrate and embrace diversity, that’s surely a damning indictment of America’s tolerance of English accents. Continue reading →

Propaganda: Marketing for the Masses

Posted on May 30, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 17TH NOVEMBER 2009 BY RED C MAG]

Have you ever read Nineteen Eighty-Four? It’s about an everyman living under an oppressive totalitarian regime. The ‘proles’ are kept in a controlled state of poverty, living under almost constant surveillance and being ‘educated’ on a daily basis to believe in the inherent good of their government and the inherent evil of others. All in all, it’s a terrifying fiction. Well, if you can call it that. In fact, the regime in the novel closely resembles many real-life regimes of the twentieth century. And, much like the citizens of George Orwell’s dystopian world, the billions of human beings living under these govenments were mostly genuine and wholehearted believers. Their corrupt leaders successfully brainwashed them into thinking they were living the good life, even while terrible things (war, poverty, oppression) were happening all around them.

It’s a mightily impressive feat. So impressive, in fact, that you can’t help but wonder… how on earth did they do it? Continue reading →

The Marketing Might of Music Streaming

Posted on May 11, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 24TH SEPTEMBER 2009 BY RED C MAGAZINE]

Do you like music? Okay, stupid question: I might as well ask if you like converting oxygen into carbon dioxide, or Christmas Dinner. Everyone loves a good tune – with the possible exception of Andrew Lloyd Webber – and there’s nothing better than getting it for nothing. Remember how the holy grail of free music lured an entire generation into the open paws of that creepy Napster cat? Until the Recording Industry Association tied the bugger up in a burlap sack and chucked it in the Mississippi, of course.

Now, after a miserable half-decade of having to fork over cash for music, the free tunes are back; and it’s all thanks to applications like Spotify, we7 and Grooveshark. Music streaming services like these have become incredibly popular in an impossibly short amount of time, and they’re already having a big impact on the way music is made, distributed and charted. But forget all that. The important bit for us to realise is this: with all new forms of music consumption come all new advertising opportunities… Continue reading →

Billygean’s Blog: Hooray for the Humdrum

Posted on April 29, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 17TH DECEMBER 2009 BY RED C MAGAZINE]

I have a love-hate relationship with blogs. There are several I enjoy – travel blog Going Local is an absolute delight, for example, and James and The Blue Cat is consistently chucklesome – but there are many more that incense me. Like spite-filled celeb rumour mill Perez Hilton, an ever-present reminder of humankind’s inexorable retreat into idiocy. Though it’s the ‘personal diaries’ that have traditionally acquired the majority of my goat.

“Come on”, I thought. “Wake up and smell the narcissism. How can you be so arrogant as to expect total strangers to give a flying fig about the mundane happenings of your mundane life? It’s the 21st century equivalent of popping round the neighbours’ to show off snaps from your latest break in Bognor.” Continue reading →

The Great Potential of Petition Marketing

Posted on April 20, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 8TH JUNE 2009 BY RED C MAGAZINE]

Here’s a question: how do you feel about Paris Hilton? Personally I have nothing against the pointless, insipid, spoilt, undernourished, narcissistic, empty-headed, fame-raping little brat… but I know others feel differently.

When Ms. Hilton was found guilty of drink driving in 2006, her PR team decided to harness the power of public outcry in a campaign to request her pardon. The Free Paris Hilton petition – which includes the incredible declaration “Paris provides beauty and excitement to our otherwise mundane lives” – received a fairly impressive 33,000 signatures. Unfortunately, a counter petition requesting that the socialite serve her full sentence was signed by over 91,000 people and featured on several major news channels in the US. Proof, if it were needed, that not everybody shares my innate capacity for forgiveness. Continue reading →

The Two Sides of Dark Marketing

Posted on February 27, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 7TH APRIL 2009 BY RED C MAGAZINE]

Dark marketing may not be a popular topic of conversation down the pub, or a subject of family debate over a sunday roast, but last year the increasingly popular advertising technique got some important exposure through its use by that most cuddly behemoth of unquenchable consumerism… McDonald’s. The fast food giant, more normally associated with in-your-face mass-media advertising and sport sponsorship, was found to be the quiet and unassuming creator of a popular online computer game. Continue reading →

Ischia’s Wild Winter Warmers

Posted on February 6, 2011 by Joseph Reaney

I have had a new travel article published in February issue of Shoestring Travel Magazine. It’s about the hot springs of Ischia in Italy, and here’s how it starts:

“It was one of those bitterly cold December days in southern Italy, when the chill wraps itself around your bones and draws you towards winter, and I was freezing to the seat of my newly-rented scooter. The frosted palms and agave plants blurred at my sides as I tore down the mountain, enduring the icy gales for the tropical target that lay ahead: one of Italy’s wildest and most unique thermal spas…”

If you’d like to read more, simply click here for the whole article. Or you can visit the Shoestring website to read the entire (excellent) edition of the mag absolutely free.

Defining Your Audience

Posted on January 22, 2011 by Joseph Reaney

[ORIGINALLY PUBLISHED ON 23RD JANUARY 2009 BY RED C MAGAZINE]

What do the best advertising campaigns have in common? Well, a good advertisement has to work all the way from conception to execution. It has to really understand the product it is advertising; from its unique selling point and inevitable faults to the competition and market performance. The best advertising campaigns are honed and finessed, skilfully constructed with copy and design that communicates the message without relentlessly screaming in the consumer’s face. But the most important element of a successful campaign is empathy with the buyer. The fact is, an advert can never really succeed unless it gets to know its target audience. Continue reading →